How Fashion Can Fight Amazon

“Yes, your business succeeds by selling things. But all those things are sold to people and people are, by nature, social animals. Building a tightly connected community of customers who are galvanised by a common passion, place, idea or interest is the surest way to cultivate a sense of community and an atmosphere of fun.…

The Surprising Forces Driving Business Customers

Recently my Bain & Company colleagues Eric Almquist, Jamie Cleghorn and Lori Sherer described this research in Harvard Business Review, presenting a new way of evaluating the dimensions of what a business customer values by organizing those values into a pyramid inspired by psychologist Abraham Maslow’s hierarchy of needs. Source

How Digital Natives Are Changing B2B Purchasing

Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology. It reduces cost, saves time, integrates sources of information, connects, organizes, informs and provides access to previously hard-to-find data and expertise — all “elements of value” that have direct application to both consumer and B2B purchasing and product…